One-step marketing is the most common marketing
strategy used by marketers online. You send an advertisement by email, or a
flyer, and expect people to immediately purchase your product or service.
This strategy totally disregards the
'psychological buying sequence of consumers' - and is regarded as the least
effective way to market online.
It's very much like walking up to a stranger at a
party and asking 'Would you marry me?'
What do you think the response would be? To
increase conversion rates, you must develop a sales process which involves
multiple contacts with your prospects. If marketers still continue that
marketing strategy, of course marketers will spend much money and times
useless. Let's see obstacles below:
1. Building sand castles on the beach:
Sand castles do not last, they get wiped out by
crashing waves and blowing winds. To guarantee future success for your
web-business you'll need to use strong materials to build upon.
2. Barking up the wrong tree:
If you are unaware of which paid advertising
sources are actually getting good returns for your investments you'll dry up
your wallet in no time by spending too much on unproductive and worthless
advertising.
How to solve the obstacles above! Many marketers
don't know how to solve them. According to us, building list is the best to
choose. Questions will come to our mind how to build list as easy as possible,
because many promotions offer to give guarantee that many leads will come to
your site. Let's see a strategy below:
1. A way to capture qualified leads.
To capture qualified leads is not easy. There are
many marketers get many leads easy, but as matter of fact is only spam. Many
third party have been planning, testing, preparing successfully building the
strategy. And success
to overcome these challenges. There is a guarantee also that every member will get free qualified leads during still member.
to overcome these challenges. There is a guarantee also that every member will get free qualified leads during still member.
2. A way to follow up with these leads.
What will you do after building list. Publish a
Newsletter is a wisdom way. By publishing the Newsletter, you can communicate
with your list and promote your product, program. Content of your Newsletter is
dominant to attract your list to stay as your contact list. You can take many
qualified articles from the others electronic magazine freely.
3. A way to introduce other related products to
your clients and potential clients.
After publishing a Newsletter, the way to promote
a product and program is opened. You can place banner Ad, word ad and stand
alone solo ad on your Newsletter. Offer free ad to attract new subscribers is
strategy marketing also. Amount of subscribers are dominant factor beside value
of Newsletter content.
The value of your content can represent your
capability to manage a Newsletter, so that you can begin to sell your
advertisement. Using credit card for paying your service is easier for your
customer. There is the third party will help you to solve about payment
solution. It is cheaper than others and saved.
Thanks for
Reading
Do Good
Business Make More Money
All the
Best Source: ezinearticles.com
No comments:
Post a Comment