Facebook Marketing

Facebook is more than just a go-to website for all of those status updates from friends and family, funny cat videos, and questionable political posts. Facebook Marketing is also a very powerful tool for businesses of all sizes to use in their marketing strategy--and it doesn't have to cost thousands of dollars in marketing budget, either. Facebook marketing has become a beast in itself, something different from Google and keyword marketing as well as most other forms of social media marketing. And, it is widely considered a staple for any business, so creating a Facebook strategy is a must. Contrary to popular belief, marketing on Facebook still follows the same rules and tips of any other type of online marketing. The social network of over one billion active users worldwide is the undisputed king of the social networks and luckily for you, buyer personas and demographics still play a big part in Facebook marketing.

Facebook Marketing: Before The Update 
Most businesses dive into social media management on Facebook head first without much thought of a campaign or strategy. Unfortunately, that means many strategies will fail and turn off many businesses from the prospects of Facebook marketing, which is why you need to develop a solid plan before that status update is posted. All of the social networks have their major demographics, Facebook is no different. The majority of the demographics are segmented between older adults (your parents, for example) and the younger generation. Though all sorts of people use Facebook, it is good to consider these demographics in your own plan. If you're aiming for a younger demographic then your Facebook page needs to reflect that. Fortunately, Facebook analytics can provide deep insights into a demographic's likes, dislikes, location, and much more. In fact, you can use Facebook insights to find out the exact demographics of your audience as well as measure their behavior on a post by post basis. This allows you to target your posts, measure the effectiveness, and optimize your interactions with your audience for maximum effect. Utilize these tools to really understand the audience you want to reach, being able to segment different audiences into specialized demographics to be able to create customized content just for that group. Once that is accomplished, then you're ready to post.

Content On Facebook
What's the most popular types of content on Facebook? The most shared types of content happen to be images and video, though written content like news and online articles also have a high engagement and sharing likelihood, too. Facebook marketing relies heavily on social media content, but, it's going to be different for each brand. Diversifying content is always good, but striking that "perfect" spot with your audience will mean being able to experiment with all sorts of content. Sometimes an audience might engage more with a picture than a video, or share an article more than an infographic. Analyzing that data is easy enough through Facebook, fortunately. Note: you will need at least 30 people to Like your page for such analytics.

Sharing Versus Over Sharing

We all know that one person who just doesn't know when it stop on Facebook. They update in the morning, in the afternoon, at night, during the weekends--all the time! Over sharing on a personal page on Facebook can be easily avoided, but when a business over shares it can have serious repercussions. But, what is considered too much? How about too little? An automated schedule can help to ensure everything is read and engaged with, but finding out how much is "just right" is up entirely to your audience. Ideally, four or five posts a day is good enough, though. Weekends are said to be great for sharing, but the weekdays are better for engagement and customer relationship management. Just remember not to neglect your Facebook for weeks on end!

 By Ryan Matthew Wilson

Article Source: http://EzineArticles.com/expert/Ryan_Matthew_Wilson/1455290

Article Source: http://EzineArticles.com/7398190

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Generating Traffic with Squidoo by this 4 Ways

Profitable Generating Traffic With Squidoo

What is Squidoo? It's a collection of pages that a user sets up to share opinions, recommendations, advice, etc. Unlike a blog or content site that one might use to increase traffic to a website, Squidoo is less content driven and more opinion driven. The page-owners are called lensmasters, and in addition to their opinions and recommendations, they use links and published information to back up their statements. Together, the lensmasters and Squidoo make profits--which they divide between themselves and charities--by PPC advertising and other profit-making ventures.

Interested? Here are 4 ways to be profitable generating traffic with Squidoo.

1. Attract Readers
A lot of this depends on good writing, but mostly it's about relevance. For instance, what opinion piece do you think would bring more people, an article about 1960s hairstyles or an article on organic vegetables?

 

2. Keep it Current
The lenses are ranked very much like a search engine, so remember to keep your writing fresh and lively, and your topics current. The cream rises to the top, so as long as you are fresh, you can be profitable generating traffic with Squidoo.

3. Remember Revenue Splits
Squidoo will place relevant ads on your pages and split the income from PPC advertising, so if you can make room in your postings for a couple of different but focused choices you are increasing your chance for good ads.

4. Cross-pollinate

Blog about your Squidoo site in other places. Have a Myspace page? Put in a link.Article By Sean Mize

 Source: http://EzineArticles.com

By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training

Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.

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