How to Get People to Constantly Open Your E-Mail Promotions Or Your Newsletter

In this article I'm going to talk strictly from a subscriber's point of view. If you're marketing online, what would you do to find out how people think so you can target your e-mail promotions or a newsletter better?
Well, here's your opportunity.

Even though I'm running my own newsletter and have my own subscribers, I'm also subscribing to a number of newsletters myself. Today, I'm going to reveal why I open some newsletter e-mails or e-mail promotions more than the others. And also, why I always look forward to only a few of them. Yes, only a few.

The reason I'm subscribing to newsletters, ezines or what ever you want to call them, is because that's the only way to learn from a marketer and find out what they're up to, without having to buy all of their products. Clever, I must say.

Why are you subscribing to newsletters? To learn or .....???

But somehow, some of them have convinced me to buy some of their products even though I wasn't planning on doing so. But how did they do it?

Let's begin the journey.

At this very moment as I'm typing this article, I looked into the inbox and the bulk folder in 3 of my domain name e-mails that I receive the newsletters in. I had a total of 2037 unread e-mails.

WOW! I didn't even know I had that many.

How do I know that these are all newsletters? Because I delete all spam and I open the personal e-mails immediately.

And the newsletters?

When I get a chance, if at all. That's because I receive quite a few e-mails in one day and I don't have any more time than anyone else. Only 24 hours in a day.

I'm subscribing to the top name guru's newsletters, ezines, many marketers and names that I haven't even heard of. It doesn't really matter who is sending the e-mail, it's a same story.

One may ask, why am I subscribed to so many of them?

Well, you never know what you may learn from any one of them.

OK! Here we go! The time for the confession.

When I subscribe to a new list, I get the usual welcome e-mail. That's standard. But then, I wait for the first, second and possibly third e-mail from the marketer.

By then, I pretty much know the nature of his or her e-mails. Whether the e-mails are direct broadcasts or pre-scheduled e-mails from their autoresponders, it really doesn't matter.

In my daily course of scanning my e-mail accounts, there are e-mails that I open immediately and there are e-mails that I just transfer to folders to open at a later date, if ever.

The e-mails that I already know contain a pure sales pitch or a promotion of some kind with included affiliate link, end up getting deleted or transferred to folders and maybe never opened.

I pretty much know which marketers send me these types of e-mails all the time.

Maybe not all of the subscribers act this way, but there are e-mails that I actually open, read and then transfer to folders.

And those are e-mails that contain a free content. Content such as articles, movie files, newsletters that deliver a free content instead of a pure sales pitch and such. Again, I pretty much know what marketers send me these types of e-mails.

Let's be brutally honest.

What do surfers do when they search the 'net? Do they search the Internet with their credit cards ready to buy or do they search for a free content?

When you open your e-mail, do you have your credit card ready to buy whatever promotions you might get hit by, or ... why do you open your e-mails?

As marketers, we always want to sell, sell, sell. As surfers, people want to read without having to spend their hard earned money.

Let's apply the same strategy again. Why do I open the personal e-mails immediately - e-mails from customers, business associates, friends, purchase receipts and such?

Or better yet, why do YOU open the e-mails sent to you from a friend or someone you know?

Because you know for sure that it doesn't contain any sales pitch or a promotion.

And what about the e-mail promotions? What do those e-mails contain?

I don't know about you but after about the 3rd e-mail following the sign-up to someone's list, I pretty much ignore all the follow-up e-mails from marketers that I know for sure their e-mails deliver nothing but promotions. What's your take on that?

However, as I said earlier, I almost always open the e-mails from marketers that send me a free content. Did I just say, "Almost Always?" What's that all about?

There are quite a few e-mails, newsletters, ezines and such that provide a free content in forms of articles, reports, tips and so on. So then, which ones would be the ones that I always look forward to?

In other words, which ones are the e-mails (non personal e-mails) that I always open no matter what?

Have you ever thought about this? Which e-mails do you open and read most of the time and which e-mails go straight to the trash can?

Well, I currently have only 4. Only 4 e-mails that I actually can't wait until the next issue. How about that?
By the way, I'm subscribed to quite a *few hundred* lists that I receive e-mails from. Yet, there are only 4 that I can't wait until the next issue. I open and read those 4 even if I'm dead tired or busy over my head.
To make one thing clear, I'm talking about a free subscription. I'm not referring to the paid subscription to a newsletter. That comes with special benefits. I'm talking about an everyday marketing or a distribution list that we might end up on.

So, what' so special about these 4?

The content they provide is articles, movie files or other forms that they write or create from their experience.
They write what they actually do. At least for the most part.

They're not providing articles that have been picked up from ezine directories, even though I enjoy reading those articles too as I spend countless hours browsing through those directories.

But these 4 marketers are unselfishly sharing what they actually do. And that comes with a free newsletter. Can't beat that!

When I open their e-mails, I know that I will learn something that will benefit me. And I will not just learn how to .... whatever .... but I will learn from their ... let me repeat that ... from THEIR personal experience.

So the e-mails that deliver a free content from the sender's personal experience will get my immediate attention. The e-mails that deliver a free content that will teach me something, but not necessarily from the sender's personal experience, are being saved for the most part.

The pure promotion e-mails, well .... I do go through them .... sometimes .... when I'm looking for ideas .... but for the most part .... I've developed a tendency to ignore them. Shocking but true. Again, what's your take on that?

On the other hand, the marketers who deliver the e-mails with a free content from their personal experience, innocently insert a promotion or two within their newsletter. After one, two, three or so e-mails, I would go:
"Hhhmmm! I wonder what is he or she going to teach me with the book that they're selling? I mean, I'm learning quite a lot already but there's gotta be more in these books that they're selling or recommending."
So, there goes my credit card. :-)

Don't get me wrong. I invest all the time in products that will teach me something that I lack. But I've spontaneously bought a lot of products that I didn't really need. And that was all due to the generosity of the marketer that was unselfishly teaching me already, something from his or her personal experience.

Put this to a test. Find out for yourself. Share your experience with the people, whether good or bad, and see the response. But if you've been spamming them with countless promotions already, it may take a little longer until they see "the new you."

Learn “Making Money Online” from those who already made and making it. Right Side of the blog are some of the Best Links of those people and their products. Buy their products and start building your own Online Business Empire.Check Them Out THE PRODUCTS TOP RIGHT SIDE OF THE BLOG GO CLICK____>>>

Thanks for Reading

Do Good Business Make More Money

All the Best

What is RSS feed? Do marketers relly need it?

The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.
Is this the correct question to ask? Let's take a look at the bigger picture ...

1. THE FORRESTER STUDY VALIDITY

The Forrester study is just one of those available and cannot be considered as the only relevant study, although it was conducted on a sample of 68,000 households.
Jupiter Research estimates RSS penetration at 12% of the American online population, while the latest report from PEW shows that 9% of the American online population has a good idea of what RSS is. An October 2004 PEW study actually estimated RSS penetration at 5%.
It is also important to understand that Forrester data does not include those that might not even be aware they are using RSS, especially through services such as My.Yahoo, which is actually the most popular RSS reader.
Also, at the same time, Forrester Vice President Henry Harteveldt says that »RSS is critical for any organization that wants to reach out to people under the age of 30«.

2. THE FUTURE GROWTH OF RSS

Regardless of the numbers we put our faith in, the future growth of RSS is without question. Microsoft just recently announced full RSS support in the next edition of their Internet Explorer browser and full RSS integration in the next edition of their operating system, the Windows Vista.
Once RSS becomes easily available to most internet users out-of-the-box and becomes as widely spread as bookmarks, its adoption will grow at an incredible rate. Microsoft has now made sure this in fact will happen.
Consequently, the time for marketers to not only become interested in RSS but also master it is now. Those that test and discover the best possible ways of using RSS for marketing will be ahead of their competition once everyone starts using RSS.
Furthermore, since RSS implementation can actually be free of any charge, there's no reason not to start providing your content in RSS feeds now.

3. GOOGLE SHOWS THE WAY

Microsoft and Yahoo! aren't the only big players to show support for RSS. Google recently launched RSS advertising as part of their Google AdSense program, giving publishers reason to start their own RSS feeds to generate direct revenues.
Those that depend on Google AdSense for part or all of their online revenues actually need to provide RSS feeds, or stand to lose some of those revenues due to their visitors switching to sites and feeds from their competitors.
Face it, today many users are already starting to request publishers provide them with RSS to subscribe to their content. This trend will only continue, with many users selecting RSS as their primary channel of receiving and reading online content.

4. THE QUESTIONABLE RELIABILITY OF E-MAIL

All marketers today are experiencing e-mail delivery problems, constantly wondering whether their messages are getting through or not. Simply put, e-mail can no longer be relied on.
For one, offering your content via RSS as a supplement to e-mail will help you make certain that at least a portion of your visitors, those that decide for the RSS option, will be receiving all of your content without any doubt.
Lockergnome.com decided to start pushing RSS instead of e-mail some time ago, and as a result saw that their RSS feeds are outperforming e-mail when it comes to clickthrough rates for about 500%. Also an interesting fact, they today have 5 times more RSS subscribers than e-mail subscribers.
And two, for your most important content updates, RSS really is becoming a must, especially if you need to be in contact with your existing customers, partners and other key audiences. If you want to be 100% certain that your messages reach your audience, RSS is the way to go.

5. OTHER BENEFITS OF RSS

But all of the above don't even touch all the reasons why marketers should start using RSS today ...
a) RSS will help you generate additional traffic and reach new audiences. Considering the low cost of RSS implementation, this is reason enough to get started with RSS today.
b) RSS helps you to easily get your content published on other sites, thus generating you more credibility and visitors.
c) As a publisher you can use RSS to display content from other sources, thus making your site more relevant and interesting to your existing visitors.
And the list goes on and on.
RSS may not be mainstream yet, but it provides enough advantages even today to make it a must-choice for marketers.

Learn “Making Money Online” from those who already made and making it. Right Side of the blog are some of the Best Links of those people and their products. Buy their products and start building your own Online Business Empire.Check Them Out THE PRODUCTS TOP RIGHT SIDE OF THE BLOG GO CLICK____>>>

Thanks for Reading

Do Good Business Make More Money

All the Best

Build list of your customers

If you run (or plan to run) an online business, it's especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traffic, you're only location is cyberspace.

You must constantly let potential customers know you exist. And to remind current customers that you're still in business and have more products and services to help them.

The are couple of powerful reasons for keeping an updated list of your customers' names and email addresses.

Obviously the first is that prospects can be turned into customers.

But here's another important reason: It costs five to ten times as much to acquire a new customer than selling more products to your existing customers.

Think about all advertising costs involved in trying to attract new buyers. It's much easier to sell to people whom already know you.

If you sell a quality product and deliver great customer service, you build customer loyalty and help prevent customers switching to your competitors.

Also take advantage of "cross selling." If customer X bought Product A, make sure they know about Product B, C, etc.

If your customer doesn't purchase your other products, send an email and politely inquire.

When you find out their specific objection to buying, you can then address the problem.

Perhaps you can offer the customer a volume discount, two for one deal, or add an inexpensive gift if they order.

Be creative in ways to overcome customer resistance.

And check through your list often.

When was the last time you were in contact with each of these customers?

You should be keeping in touch with them at least monthly. Even if it's just an email asking how they are enjoying your product or service.

Ask them if they were pleased with the customer service they received from you or how can you serve them better.

One of the most effective ways to keep in contact with your customers is to send them a newsletter. With email, it's easy to create your own electronic newsletter or ezine.

But make sure your ezine is more than just a sales pitch. People will tire of that quickly.

Instead, offer tips on how to best use your products, include new product information, offer discounts on upgrades, or create a frequently asked questions (FAQ) column.

Your goal is not to be just a company that sells products, your goal is to be the solution provider to your customers' problems.

If you're stumped about what content to include in your newsletter, send out an email to your customers asking what they'd like to read.

TIP: You'll get a much better response if you offer an incentive for them to reply. Offer a free e-book or discount on your other products.

If you're just starting your business, you don't need to purchase an expensive database to store your customer list. Many email programs have versatile address book features where you can store and update your list.

Learn “Making Money Online” from those who already made and making it. Right Side of the blog are some of the Best Links of those people and their products. Buy their products and start building your own Online Business Empire.Check Them Out THE PRODUCTS TOP RIGHT SIDE OF THE BLOG GO CLICK____>>>

Thanks for Reading

Do Good Business Make More Money

All the Best