5 Proven Headlines For You

In the world of marketing, your first impression -- your headline -- can lead to either sales success ... or failure.

It's important to realize that headlines work best when they appeal to your reader's interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale.

Over the years copywriting pros have used several headline formulas that always work well. Here are my fab five:

1. The Question: "Are You Worried About Your Financial Future?"

A question headline automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further into your letter, ad, or Web site copy just to find out what answer or solution you provide. Again, make sure the question focuses on the reader's interest, not yours. A bad example would be: "Do You Know What New Product We've Created This Year?" (No one cares but you!)

2. The How-to: "How to Get Thinner Thighs in 30 Days."

How-to headlines work very well, because people love information that shows them how to do something. (Thousands of book titles begin with "How to....") Think of the benefits your product/service offers and then try creating some "how to" headlines.

3. The Testimonial: "Jane Smith's Consulting Is Pure Magic -- Our Sales Have Increased by 30%!"

Why not let your clients do the selling for you? Their commendations can go a long way in convincing others to use your services. Tip: To appear credible, always include your clients' full names and the cities they live in.

4. The Command: "Boost Your Business Today!"

Turn your most important benefit into a commanding headline, such as "Make More Time for Your Family," "Look Younger Instantly!" and "Get 7 New Clients This Month." (By the way, throwing a number into your headline is another good tactic. And readers seem to like odd numbers as opposed to even.)

5. The News: "Introducing Our New 'Rest-Assured' Tax Service!"

Caution: This only works if you truly have something big to announce that is of interest to the reader. (Something that will make her life or business better.) Don't try to make news out of something that's not.

Once your readers know you have something they're interested in, they'll take the time to read your entire article, brochure, letter, ad, e-zine, or Web page. So put some TLC into creating headlines that entice!

Article By Ali Brown © 2002-2009 Alexandria Brown International Inc.

Self-made multimillionaire and Inc. 500 CEO Ali Brown is devoted to creating financial freedom for women globally through the power of entrepreneurship. To learn how to create wealth and live an extraordinary life now, register for her free weekly articles at http://www.AliBrown.com

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Keyword Optimization to Earn Money Online

Can you believe that you can earn money online by choosing the correct words you put in articles, newsletters and on your website? What's even more hard to believe is that this is nothing new to internet marketing, yet its one of the things people spend very little time perfecting. Keyword optimization can have a great affect on the amount of traffic you have, which ultimately leads to how much opportunity you have to earn money online.

People believe that if they make up a few keywords and optimize a few pages here and there, they will be able to climb quickly on the search engines. WRONG!! If you want to truly use keyword optimization to get to the top of search engines you have to research and know what you're doing. So where do you start?

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The first step to keyword optimization is obviously figuring out what keywords you will target. Go through your website and each individual page to see what the common theme is. As you scroll through your site write down words that stick out. Remember, if you want to earn money online you have to think like the consumer. When selecting your keywords, try and think about what customers are typing into the search engines to find your product.

When you make your list, it should be a fairly extensive list to give you options. This way you can go back and narrow your list down to exactly what you want. After you have your list you want to decide on what to use for your keyword optimization. To have the best shot at success it is wise to go with less common phrases.

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The reason for this is because targeting phrases such as "gambling" or "sports" are extremely competitive and difficult to get to the top of the search engine. If you make the keyword more specific such as "gambling at home" or "gambling online," you have a better opportunity of getting to the top.

After you have come up with a promising list, you want to research for stats. Visit Overture's keyword suggestion tool and type in the keywords you have come up with. This tool will tell you how many times each keyword has been searched on Overture over the last month to give you a general idea of how popular your keywords are. Another website that is perhaps more accurate is WordTracker, but it does inquire a fee to use.

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The steps listed above should help you create and modify a keyword optimization list that is efficient. The whole goal in this entire process is generating more traffic through the search engines, which will in turn earn money online for your business. It is a simple process that can make a world of a difference in your traffic volume and revenue -http://www.homeprofitsonline.com

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What is Blogging?

Blogs have been around for many years but have recently become somewhat a new ‘craze’. A Blog is short for Web Log is basically an online journal. They can be set up at little to no cost at all, and can be used for a wide variety of things. Some bloggers just blog for the fun of it, while others tend to use their blogs for business reasons.

The following are just a few ways blogs can be used:

1) Updates

Keep customers/clients up to date on changes to your website. Also new product announcement and new related websites.

2) Reviews

You can give opinions, advice and personal recommendations on specific products or services related to your field.

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3) Personal and Business uses

Blogs are a great way to keep track of your goals and plans just by open writing.

4) Stress Reliever

Jot down your vents, gripes, thoughts. Some also find general writing therapeutic.

5) Search Engine Optimization

Search Engines love text and content. You can also include links to your website which equal backward links which in turn equals high ranking.

6) Money Makers

Yes, you can make money with your blog by providing readers with quality copy writing and a few affiliate links.

So how is a blog set up? There are several options you can choose from when starting your own blog, and a few are:

1) Using a free service such as Blogger.com ( http://www.blogger.com ).

2) Using Blogger.com (or other free blog provider) with your own domain name that you can purchase through places such as Mommy’s Helper Domain & Hosting Services ( http://www.mommyshelperonline.com/web-hosting.html ) .

3) You can also choose a paid services such as Blogit.com ( http://www.blogit.com/Blogs/Affil/?51483 ) for as little as $5.95 a month.

You have your blog set up, but how do you get visitors to it and get them coming back? Along with general advertising, here are a few more ideas:

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1) Directories

There are many directories that you can submit your blog to such as BlogWise.com ( [http://www.blogwise.com/] ) To find more simply do a search for blog directories.

2) Link Exchange

Place links on your website to your blog and visa versa.

3) Syndicate Your Blog

For example you can now give your visitors the option of having your blog headlines right on their MyYahoo! Page. (example - http://add.my.yahoo.com/rss?url=http%3A//www.2wahms.blogspot.com ) This makes it much simpler for your readers to quickly skim the topic headlines and an added benefit to you the blogger to keep your visitors up to date.

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You also have the choice of letting your readers comments on your blog. Most services have these features and can be a great tool to keep your blog interactive between you and your readers.

With all the spam filters and spam blockers available or sometimes even automatically installed in email programs, it’s getting harder every day to keep in constant contact with your visitors/customers and/or clients. Blogs have shed some new light in this aspect giving you a better way to communicate.

Most blog services are very user friendly. If you can run simple programs such as MSWord or Word Perfect then you have the knowledge to maintain your own blog. There’s no need to even have html knowledge. In essence, anyone can have his or her own blog.

Happy Blogging!

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How To Build A List Of Eager Subscribers?

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Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don't like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don't change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don't flood your mailing list with mails so that you don't annoy your subscribers.

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Source: ezinearticles.com

8 Tips on Creating an Effective Banner for Your Business Advertising

Banners are constructed by images, Text, JavaScript and multimedia objects (flash, shockwave etc). On clicking the banner, the visitor is directed to the website for which the advertisement is placed. Banner design needs lots of research and attractive content to get the visitor to act on seeing it. Below are 8 tips on how to make an effective banner design for your business advertising:

1. Headline: Before designing your banner spend some time to create an effective
headline; something that encourages viewer to click on the banner. Headline should be small and appealing.

2. Related Content: Ensure that content displayed on your banner is related to services or products you are offering on your site. Be specific; users may click on the banner but may not buy anything from your online store, if they do not find for what they are searching. Give them what they are looking for, to get better sales.

3. Use your Logo and URL: If your motive is to promote your brand name then include both logo and website address in your banner. Make sure that you don't take the visitor attention off the headline while mentioning your website and its URL. Keep your logo small and use small text to display website address.

4. Use the word "free" or "click here" in your banner: Use of "free" or "click here" word in your banner design can increase CTR (click through ratio). Human nature makes a person to check out anything that is for free. If you are giving something free on your web shopping store, then add a line which highlights it.

             

5. File size: banner is displayed on webpage when it loads on viewer's web browser. It should load fast and before the visitor moves on to the next page. Short web banner file size increases the loading speed of the banner when user opens the web page. It is advisable to keep file size as small as possible. To reduce file size minimize the use of animations and heavy pictures in your banner.

6. Colors and Fonts: Instead of using black and white color use bright colors for your banner design. Use colors that represent your business and match with webpage on which banner is placed. Use font types that improve the readability of banner.

7. Professional Design: Get a professional look for your banner. If you cannot do it yourself, hire a professional banner designer to create a quality banner. Remember a good banner can make your day and a bad one can create a negative impact about your company image on the visitors.

8. Time: most of the internet users spend less than 10 seconds at the top portion of the website. This time is crucial and you have to convey your message within this time.

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List Building 101

The process of list building may best be defined as a worldwide Rolodex. You have information to share, but it's hard to let people know about it if your 'Rolodex' is empty.

List building is the process of gathering email addresses for the purpose of sending information, offers and other marketing information to clients and potential customers.

It might be tempting to gather all the email addresses you have in your email account and place them on a list to receive your information. You might also think that purchasing an email list from an online source might help you build your list, but there is a much greater likelihood that you will be reported as a spammer if the recipients don't know you and isn't thrilled to receive email from you.

Building an organic list can take time, but you stand a better chance of actually connecting with a receptive audience.

You may find that list building is best achieved by providing site visitors with information gathering forms. An autoreponder can often manage the automated distribution of the information they seek, but the customer information is gathered and can be used to invite them to participate in redeeming money saving offers from you. Some forms include an 'already highlighted' box that indicates the individual wishes to receive future e-offers. The premise behind this is many customers do not look at every field in the form and may not uncheck the box when submitting their information.

No matter the method you use to gather names in your list building process make sure to honor requests to unsubscribe. If you manage the list manually make sure to remove the name quickly or risk a report of spam.

One way to grow your list is to make sure the information you deliver is targeted, above average and something the client will look forward to receiving. The content could be information or it could be a simple sales flyer, but by staying on target you will be more likely to connect with your client.

Don't abuse your list by sending them a significant volume of email. Carefully plan each mailing and make sure it is strongly related to your core objectives. If you send too much - too often you may be perceived as only slightly better than those incredibly annoying forwards that we all delete from our email files.

List building is a proven method of devising solid contacts for online marketing, but make sure to avoid spamming techniques - the reputation of your online firm may be at stake.-http://www.buildagreatsite.com/

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Source: ezinearticles.com

5 Key Steps To Promoting Your Website

Promoting your website can seem like a daunting, complicated task. The truth of it is that it's not a trivial undertaking. But with some well laid plans, you can be sure that you're leaving no stone unturned and working toward the best possible results.

Step 1: Preparation

- Prepare your website for the search engines -

This is a critical phase where elements such as keyphrase selection and web page optimization come into play. Whether you have a website already or not, this is where you need to start. Your site must be prepared and optimized to ensure that when the major search engines and directories visit your site, they index it properly and favourably.

Step 2: Popularity

- Establish a network of incoming links from other sites -

It is crucial that you establish plenty of quality, relevant links to your site. This typically means approaching websites in your industry (be they indirect competitors, vendors, suppliers or directory owners) and asking for a link, or offering to exchange links. Having a strong initial link popularity greatly increases the chances that the major search engines will find you before you even let them know you're out there. During this phase you should also consider purchasing pay-for-inclusion memberships at some of the major directories. Although the costs can add up and typically need to be renewed yearly, the links that they provide are often extremely valuable.

Step 3: Broadcasting

- Let the search engines and directories know about your site -

This step is essentially web site submission. You should be submitting not only your site, but all pages within your site to the major search engines and directories. You can do this both manually and automatically (if you have the tools). Getting listed with the major players typically takes anywhere from 2 to 12 weeks. As such, you should continue this step until all your pages are indexed on all the search engines. But be careful: once a page is indexed, don't keeping submitting it to that search engine; your work there is done.

Step 4: Advertising

- Purchasing of targeted visitors across the web -

This step involves elements such as pay-per-click campaigns, newsletter ads, website ads, etc. Depending on your budget, this step can be as expensive as you choose. So long as you invest in the right programs and design your ad copy properly, you stand to make an excellent return on your investment here.

Step 5: Monitoring

- Keep an eye on your site's standings -

Often the most overlooked step, you need to be very vigilante of how your site is performing in the eyes of the search engines. Have your keyphrase rankings increased? Decreased? When? Why? Tracking and charting your progress is extremely important to measuring the effectiveness of any changes you make to your promotion campaign.

So now what?

Now that you've gone through the 5 key steps, it's time to repeat the process. Actually, once you complete a phase you should never leave it alone. You should be addressing each of these 5 steps on an on-going basis.

Optimized pages become un-optimized the moment a search engine changes its ranking algorithm; which, as any SEO specialist will tell you, happens all too often and all too randomly.

Sites will drop their link to your site without letting you know, or maybe add you and not tell you. Keep your ear to the ground on this front to ensure that you're capitalizing on any opportunities and keeping your inbound link numbers high. You can also do some optimization with your pay-for-inclusion listings, so take advantage of that.

Pay-per-click advertising is a complete science unto itself, so expect to spend plenty of time learning which keyphrases and ads works, and which don't. Freshen up your ads to grab attention if they're underperforming.

And finally, by tracking your progress you will ensure there are no surprises. Well, there are sure to be surprises, but hopefully you won't find out about them two months after the fact. Good luck!

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Source: ezinearticles.com