5 Key Steps To Promoting Your Website

Promoting your website can seem like a daunting, complicated task. The truth of it is that it's not a trivial undertaking. But with some well laid plans, you can be sure that you're leaving no stone unturned and working toward the best possible results.

Step 1: Preparation

- Prepare your website for the search engines -

This is a critical phase where elements such as keyphrase selection and web page optimization come into play. Whether you have a website already or not, this is where you need to start. Your site must be prepared and optimized to ensure that when the major search engines and directories visit your site, they index it properly and favourably.

Step 2: Popularity

- Establish a network of incoming links from other sites -

It is crucial that you establish plenty of quality, relevant links to your site. This typically means approaching websites in your industry (be they indirect competitors, vendors, suppliers or directory owners) and asking for a link, or offering to exchange links. Having a strong initial link popularity greatly increases the chances that the major search engines will find you before you even let them know you're out there. During this phase you should also consider purchasing pay-for-inclusion memberships at some of the major directories. Although the costs can add up and typically need to be renewed yearly, the links that they provide are often extremely valuable.

Step 3: Broadcasting

- Let the search engines and directories know about your site -

This step is essentially web site submission. You should be submitting not only your site, but all pages within your site to the major search engines and directories. You can do this both manually and automatically (if you have the tools). Getting listed with the major players typically takes anywhere from 2 to 12 weeks. As such, you should continue this step until all your pages are indexed on all the search engines. But be careful: once a page is indexed, don't keeping submitting it to that search engine; your work there is done.

Step 4: Advertising

- Purchasing of targeted visitors across the web -

This step involves elements such as pay-per-click campaigns, newsletter ads, website ads, etc. Depending on your budget, this step can be as expensive as you choose. So long as you invest in the right programs and design your ad copy properly, you stand to make an excellent return on your investment here.

Step 5: Monitoring

- Keep an eye on your site's standings -

Often the most overlooked step, you need to be very vigilante of how your site is performing in the eyes of the search engines. Have your keyphrase rankings increased? Decreased? When? Why? Tracking and charting your progress is extremely important to measuring the effectiveness of any changes you make to your promotion campaign.

So now what?

Now that you've gone through the 5 key steps, it's time to repeat the process. Actually, once you complete a phase you should never leave it alone. You should be addressing each of these 5 steps on an on-going basis.

Optimized pages become un-optimized the moment a search engine changes its ranking algorithm; which, as any SEO specialist will tell you, happens all too often and all too randomly.

Sites will drop their link to your site without letting you know, or maybe add you and not tell you. Keep your ear to the ground on this front to ensure that you're capitalizing on any opportunities and keeping your inbound link numbers high. You can also do some optimization with your pay-for-inclusion listings, so take advantage of that.

Pay-per-click advertising is a complete science unto itself, so expect to spend plenty of time learning which keyphrases and ads works, and which don't. Freshen up your ads to grab attention if they're underperforming.

And finally, by tracking your progress you will ensure there are no surprises. Well, there are sure to be surprises, but hopefully you won't find out about them two months after the fact. Good luck!

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Do Good Business Make More Money

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Source: ezinearticles.com

Successful Internet Marketing = Trial and Error + Persistence

Point Click System-100% Free Turnkey System to make Multiple Streams of Income Online!

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A few honest and successful Internet business owners will attest to the fact that they have made countless marketing mistakes. Many of them will admit that they didn't get it exactly right on the first try. However, practically all will tell you that - without the gumption to take calculated risks and the persistence to follow through - they would have never developed a truly successful online marketing campaign.

Let me encourage you to take a few calculated risks with your marketing. Extend your comfort zone, so to speak. Step out of the norm and take a leap of faith every now and then.

What am I talking about? Mainly, that most small business owners are very, VERY conservative with their marketing programs. They decide to spend a little money on ezine ads, purchase the least priced classified they can find, run it one time, get no response and quit. It doesn't work that way. Not only will that strategy fail almost every time online, it will fail offline, too.

One proven principle of marketing is: repetition breeds remembrance and remembrance breeds sales.

You may not realize this, but it takes an average of 7 times of being exposed to your product or service before the average consumer even notices that you exist. Not before they buy... before they even recognize you at all. Running one classified ad simply isn't going to help.

Because the cost of advertising can get to be a bit expensive, many small business owners cringe at the thought of spending more than they *think* they can afford. However, if your current strategy isn't giving you an acceptable ROI, it's time to change.

What's the smart and profitable thing to do? Create a campaign and be persistent with it. Strategically search out and place multiple ad runs with the same ezines. (I use ezine advertising as my example, but the same applies to offline ads, banner ads, joint venture projects, affiliate campaigns, etc.) Yes, it costs more, but consider this... would you rather continue wasting money on small one-shot ads that never produce, or save your funds and run 3 sub sponsor or top sponsor ads that bring in sales? I think the answer is obvious.

People can't buy from you if they can't find you. Advertising (in one form or another) is a must.

Run a few ads on a trial basis. Ask for recommendations from business associates and select some new ezines to purchase ad space from. Change your headline or your copy to see if one pulls better than the other.

It is only by trial and error that we learn and progress. Why? Because what works for one company, may not work for you. What works "so-so" for one company might work better for you! But in order to find out where your customers are and reach them, you have to stick your neck out once in awhile.

Will you make some mistakes along the way? Yes. Will you "lose" a little money on advertising? Probably. Will you discover a new and successful way of advertising that brings in stronger results? Almost definitely!

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Do Good Business Make More Money

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Source: ezinearticles.com

Point Click System-100% Free Turnkey System to make Multiple Streams of Income Online!

CLICK to open ----> http://bit.ly/1ORbMU9!

Mastering the Process to Build Your Business Online

5 Steps to Mastering the Process to Build Your Business Online

I am confident to say that I feel that every single successful Network Marketer out there will agree with me that when you master the skills to develop a list of prospects and master the art of following up, you can make money in just about any program and with just about any product.
Wow, that was a long sentence and a powerful thought.

And it is very true.

You need to master the process

The process is the same whether you are selling widgets, marketing affiliate programs or building a network marketing company, the process is the same. Five simple steps to master. Five simple steps, when followee and acted on daily, will help you create a successful business online.

The Internet is a sea of distractions and it is very important that you do your best to stay focused on your goal and follow the 5 simple steps.

The 5 Steps

1. Build Your List
2. Invite Your New Prospects
3. Present Your Product
4. Sponsor New Members
5. Teach

1. Build your list

This is number one and most important in this entire process and there are a million and one ways to build your list. At EarthFriendlyBiz we show you exactly how to build your list and master the art of Follow-up. Anyone can master this art with our system and our training.

2. Invite your new prospects

It's vital that you invite people to look at your product or service, affiliate program or network marketing company. We call this Social Marketing and it's an art you need to master.

3. Present your product

You need eyes on your Product or Service, affiliate program or network marketing company. To do that, you need to present to those who say yes to your invitation. Again, this is all part of Social Marketing. Yes, you need to master this art.

4. Sponsor new members

If you want to generate a sale, you need to sponsor new members! This is the money making part of the process. You really need to master this art as well.

5. Teach

Find those who want to build and teach them what you have learned. This creates duplication and we call this leveraging. When you teach others to follow your process, you will see amazing growth in your business.

Online or offline this process is the same. Whether it's Products and Services, Affiliates or Network Marketing, you will find that the process is the same.

When you can master this process, you open all the doors of possibility. By mastering the process, you are teaching others to do the same.

Enjoy the journey to master the art of Social Marketing online

 

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Do Good Business Make More Money

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Source: ezinearticles.com

7 Tips for Better Communication on email

Working for yourself is a little different than working for a company. You can't rely on HR to take care of the details. You're not going to run into someone in the break room where you can say, "Hey did you get my email?" You have limited chances to communicate with your clients and collaborators, so you want to be as clear as possible. Here are some tips on proper email protocol that will help foster your business relationships and help people to remember you as an exceptional communicator!

1. Read the other person's email several times before writing your reply. Sometimes in our hurry to get things done, we glaze over important details and miss the message. Are you asking questions that someone already took their precious time to answer the first time around? Did you MISS their questions that require a response? Slow down, take your time, be thorough! Your clients will be glad for the specialized attention and great service.

2. Always include contact information at the end of your email. Even if you've talked to this person a thousand times before, they'll always appreciate easy access to your full company name, email address, phone and fax number. You want referrals, right? Think of how simple it will be for them to pass along your info to a new customer if it's right before their eyes!

3. Never assume that someone doesn't know something. Sure, you're a storehouse of handy information, but it's a little arrogant to assume that no one else on the planet knows what you know. If you want to offer an impromptu tutorial, great. But do tack on a friendly intro such as: "Maybe you already know this but," or "Ever try such-and-such?" If they haven't, they can say, "No... but thanks for the new ideas!" If they have, they can respond with an enthusiastic, "Yes I have, and I love it!"

4. Always let your colleague know that you've received an important message, and inform them of when you intend to respond. Example: "Thanks for sending the contract; I'll look it over this weekend and get back to you by Monday evening at the latest." Even if you're incredibly busy and not sure exactly when you'll be ready with an answer, don't leave anyone hanging indefinitely. For all they know, you never got the email!

5. Include the original transcript along with your reply. Imagine getting an email from your client out of the blue that says: "Yes, I totally agree"--and nothing more. HUH? Avoid the confusion of a delayed and incomplete reply. Instead, leave the original remarks in so you can trail the path of communication! If the conversation is lengthy, you may want to copy a snippet from their email, add a response of your own in a different font or color, copy another snippet, so on and so forth. This ensures that you won't miss any questions or remarks that require further comments.

6. Utilize your subjectline. The subjectline is there as a handy reference, so be consistent. Let's say you're sending a draft of web copy. Choose a naming convention, such as: Web Copy Draft 1, and stick with it. Your next draft should be named, Web Copy Draft 2 using the exact same punctuation and capitalization. Why? Because you'll be able to sort your emails later on and extract what you need when you need it.

7. Know when the conversation is over. We're all busy, so as much as you want to be attentive to your client's needs, you don't want to pester them incessently, either. Suppose you've already had five or six email back-and-forths. All relevant points have been made and you're dwindling down to "Thanks alot" - your cue that This Conversation is Ending. If they say, "OK, thanks-- I'll be in touch," don't reply with "Great! When?" Just let it go until next time.

Email is a handy tool that can make or break your professional relationships. Use it to your advantage with clear and concise correspondence. If you do, you'll be sure that clients and colleagues alike will regard you as an excellent communicator!

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Do Good Business Make More Money

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Source: ezinearticles.com

Public Domain Riches Revealed

Have you ever looked all over the house for an item and then when you finally found it the item was right under your nose all along?

If you have ever wanted to market a product or to make money selling information products, without losing your savings or spending thousands of dollars, then public domain might be the answer to your prayers.

It's everywhere you look but do you know what to look for? Everyday you and thousands of others come across public domain information and products without even knowing it.
Striking it rich on your first attempt using public domain is un-likely however let me give you a couple of examples of well-known people who have built financial empires using public domain.

Walt Disney - Do you think all of those cute little characters that made him rich were from his own brilliant mind? Not a chance.
Uncle Walts' early day fortune was created after he discovered the Grimm Fairy Tales, that were loved by so many, had fallen into public domain.
Other than making a few changes and updating the characters along with some of their names he basically copied them and made billions of dollars in the process.

Television media mogul Ted Turner created "Turner Classic Movies" known as 'TCM' was basically public domain tv because most all of the movies broadcast were in the public domain.
People's love for classic movies brought them to his TV network while also making Ted a fortune selling advertising.

These two cases might be extreme examples however they are proof positive that public domain profits and fortunes are available for the taking.
There is little doubt that thousands of examples from regular everyday people like you, and even some large companies, would fill volumes with their success stories of public domain profits.
So, what exactly is public domain and how do you know if something falls within your rights to use it?

The precise answer requires more space than this introductory article however here is a basic and general overview.

Public domain is most often referred to anything that does not fall under copyright laws including works that are not eligible for copyright or where copyright has expired.
You may only use the works of another once it becomes public domain, without obtaining permission of the original copyright holder.

Below are examples of just some of the works in public domain you might have seen or come across before without even knowing it.
Posters, books, reports, photographs, movies, tv programs, audio recordings, music, plays, manuals, courses of many kinds and much more!
So what are the benefits of you using public domain information, or works, to create your own products?

Here are a few ideas to get your mind racing.
* Low start up cost
* Eliminate paying royalties to others
* Quickly test a market's viability without a large investment
* Save money testing a market before further development
* Low investment of time - time is money
* You keep 100% of the profits!
* No copyright fees
* Thousands of works already exist you can use starting today
* Prior success of works usually is an indicator of future success i.e.: Grimm Fairy Tales!
As you can see the possibilities of using public domain for profits are limited only by your imagination.
The question should not be "can I start a profitable business using public domain?" but rather..
Are YOU prepared to do so?

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Do Good Business Make More Money

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Source: ezinearticles.com