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A few honest and successful
Internet business owners will attest to the fact that they have made countless
marketing mistakes. Many of them will admit that they didn't get it exactly
right on the first try. However, practically all will tell you that - without
the gumption to take calculated risks and the persistence to follow through -
they would have never developed a truly successful online marketing campaign.
Let me encourage you to take a
few calculated risks with your marketing. Extend your comfort zone, so to
speak. Step out of the norm and take a leap of faith every now and then.
What am I talking about? Mainly,
that most small business owners are very, VERY conservative with their
marketing programs. They decide to spend a little money on ezine ads, purchase
the least priced classified they can find, run it one time, get no response and
quit. It doesn't work that way. Not only will that strategy fail almost every time
online, it will fail offline, too.
One proven principle of
marketing is: repetition breeds remembrance and remembrance breeds sales.
You may not realize this, but it
takes an average of 7 times of being exposed to your product or service before
the average consumer even notices that you exist. Not before they buy... before
they even recognize you at all. Running one classified ad simply isn't going to
help.
Because the cost of advertising
can get to be a bit expensive, many small business owners cringe at the thought
of spending more than they *think* they can afford. However, if your current
strategy isn't giving you an acceptable ROI, it's time to change.
What's the smart and profitable
thing to do? Create a campaign and be persistent with it. Strategically search
out and place multiple ad runs with the same ezines. (I use ezine advertising
as my example, but the same applies to offline ads, banner ads, joint venture
projects, affiliate campaigns, etc.) Yes, it costs more, but consider this...
would you rather continue wasting money on small one-shot ads that never
produce, or save your funds and run 3 sub sponsor or top sponsor ads that bring
in sales? I think the answer is obvious.
People can't buy from you if
they can't find you. Advertising (in one form or another) is a must.
Run a few ads on a trial basis.
Ask for recommendations from business associates and select some new ezines to
purchase ad space from. Change your headline or your copy to see if one pulls
better than the other.
It is only by trial and error
that we learn and progress. Why? Because what works for one company, may not
work for you. What works "so-so" for one company might work better
for you! But in order to find out where your customers are and reach them, you
have to stick your neck out once in awhile.
Will you make some mistakes
along the way? Yes. Will you "lose" a little money on advertising?
Probably. Will you discover a new and successful way of advertising that brings
in stronger results? Almost definitely!
Thanks for
Reading
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Business Make More Money
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Best Source: ezinearticles.com
Point Click System-100% Free Turnkey System to make Multiple Streams of Income Online!
CLICK to open ----> http://bit.ly/1ORbMU9!
