5 Proven Headlines For You

In the world of marketing, your first impression -- your headline -- can lead to either sales success ... or failure.

It's important to realize that headlines work best when they appeal to your reader's interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale.

Over the years copywriting pros have used several headline formulas that always work well. Here are my fab five:

1. The Question: "Are You Worried About Your Financial Future?"

A question headline automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further into your letter, ad, or Web site copy just to find out what answer or solution you provide. Again, make sure the question focuses on the reader's interest, not yours. A bad example would be: "Do You Know What New Product We've Created This Year?" (No one cares but you!)

2. The How-to: "How to Get Thinner Thighs in 30 Days."

How-to headlines work very well, because people love information that shows them how to do something. (Thousands of book titles begin with "How to....") Think of the benefits your product/service offers and then try creating some "how to" headlines.

3. The Testimonial: "Jane Smith's Consulting Is Pure Magic -- Our Sales Have Increased by 30%!"

Why not let your clients do the selling for you? Their commendations can go a long way in convincing others to use your services. Tip: To appear credible, always include your clients' full names and the cities they live in.

4. The Command: "Boost Your Business Today!"

Turn your most important benefit into a commanding headline, such as "Make More Time for Your Family," "Look Younger Instantly!" and "Get 7 New Clients This Month." (By the way, throwing a number into your headline is another good tactic. And readers seem to like odd numbers as opposed to even.)

5. The News: "Introducing Our New 'Rest-Assured' Tax Service!"

Caution: This only works if you truly have something big to announce that is of interest to the reader. (Something that will make her life or business better.) Don't try to make news out of something that's not.

Once your readers know you have something they're interested in, they'll take the time to read your entire article, brochure, letter, ad, e-zine, or Web page. So put some TLC into creating headlines that entice!

Article By Ali Brown © 2002-2009 Alexandria Brown International Inc.

Self-made multimillionaire and Inc. 500 CEO Ali Brown is devoted to creating financial freedom for women globally through the power of entrepreneurship. To learn how to create wealth and live an extraordinary life now, register for her free weekly articles at http://www.AliBrown.com

Article Source: http://EzineArticles.com/373

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5 Key Steps To Promoting Your Website

Promoting your website can seem like a daunting, complicated task. The truth of it is that it's not a trivial undertaking. But with some well laid plans, you can be sure that you're leaving no stone unturned and working toward the best possible results.

Step 1: Preparation

- Prepare your website for the search engines -

This is a critical phase where elements such as keyphrase selection and web page optimization come into play. Whether you have a website already or not, this is where you need to start. Your site must be prepared and optimized to ensure that when the major search engines and directories visit your site, they index it properly and favourably.

Step 2: Popularity

- Establish a network of incoming links from other sites -

It is crucial that you establish plenty of quality, relevant links to your site. This typically means approaching websites in your industry (be they indirect competitors, vendors, suppliers or directory owners) and asking for a link, or offering to exchange links. Having a strong initial link popularity greatly increases the chances that the major search engines will find you before you even let them know you're out there. During this phase you should also consider purchasing pay-for-inclusion memberships at some of the major directories. Although the costs can add up and typically need to be renewed yearly, the links that they provide are often extremely valuable.

Step 3: Broadcasting

- Let the search engines and directories know about your site -

This step is essentially web site submission. You should be submitting not only your site, but all pages within your site to the major search engines and directories. You can do this both manually and automatically (if you have the tools). Getting listed with the major players typically takes anywhere from 2 to 12 weeks. As such, you should continue this step until all your pages are indexed on all the search engines. But be careful: once a page is indexed, don't keeping submitting it to that search engine; your work there is done.

Step 4: Advertising

- Purchasing of targeted visitors across the web -

This step involves elements such as pay-per-click campaigns, newsletter ads, website ads, etc. Depending on your budget, this step can be as expensive as you choose. So long as you invest in the right programs and design your ad copy properly, you stand to make an excellent return on your investment here.

Step 5: Monitoring

- Keep an eye on your site's standings -

Often the most overlooked step, you need to be very vigilante of how your site is performing in the eyes of the search engines. Have your keyphrase rankings increased? Decreased? When? Why? Tracking and charting your progress is extremely important to measuring the effectiveness of any changes you make to your promotion campaign.

So now what?

Now that you've gone through the 5 key steps, it's time to repeat the process. Actually, once you complete a phase you should never leave it alone. You should be addressing each of these 5 steps on an on-going basis.

Optimized pages become un-optimized the moment a search engine changes its ranking algorithm; which, as any SEO specialist will tell you, happens all too often and all too randomly.

Sites will drop their link to your site without letting you know, or maybe add you and not tell you. Keep your ear to the ground on this front to ensure that you're capitalizing on any opportunities and keeping your inbound link numbers high. You can also do some optimization with your pay-for-inclusion listings, so take advantage of that.

Pay-per-click advertising is a complete science unto itself, so expect to spend plenty of time learning which keyphrases and ads works, and which don't. Freshen up your ads to grab attention if they're underperforming.

And finally, by tracking your progress you will ensure there are no surprises. Well, there are sure to be surprises, but hopefully you won't find out about them two months after the fact. Good luck!

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Source: ezinearticles.com

Successful Internet Marketing = Trial and Error + Persistence

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A few honest and successful Internet business owners will attest to the fact that they have made countless marketing mistakes. Many of them will admit that they didn't get it exactly right on the first try. However, practically all will tell you that - without the gumption to take calculated risks and the persistence to follow through - they would have never developed a truly successful online marketing campaign.

Let me encourage you to take a few calculated risks with your marketing. Extend your comfort zone, so to speak. Step out of the norm and take a leap of faith every now and then.

What am I talking about? Mainly, that most small business owners are very, VERY conservative with their marketing programs. They decide to spend a little money on ezine ads, purchase the least priced classified they can find, run it one time, get no response and quit. It doesn't work that way. Not only will that strategy fail almost every time online, it will fail offline, too.

One proven principle of marketing is: repetition breeds remembrance and remembrance breeds sales.

You may not realize this, but it takes an average of 7 times of being exposed to your product or service before the average consumer even notices that you exist. Not before they buy... before they even recognize you at all. Running one classified ad simply isn't going to help.

Because the cost of advertising can get to be a bit expensive, many small business owners cringe at the thought of spending more than they *think* they can afford. However, if your current strategy isn't giving you an acceptable ROI, it's time to change.

What's the smart and profitable thing to do? Create a campaign and be persistent with it. Strategically search out and place multiple ad runs with the same ezines. (I use ezine advertising as my example, but the same applies to offline ads, banner ads, joint venture projects, affiliate campaigns, etc.) Yes, it costs more, but consider this... would you rather continue wasting money on small one-shot ads that never produce, or save your funds and run 3 sub sponsor or top sponsor ads that bring in sales? I think the answer is obvious.

People can't buy from you if they can't find you. Advertising (in one form or another) is a must.

Run a few ads on a trial basis. Ask for recommendations from business associates and select some new ezines to purchase ad space from. Change your headline or your copy to see if one pulls better than the other.

It is only by trial and error that we learn and progress. Why? Because what works for one company, may not work for you. What works "so-so" for one company might work better for you! But in order to find out where your customers are and reach them, you have to stick your neck out once in awhile.

Will you make some mistakes along the way? Yes. Will you "lose" a little money on advertising? Probably. Will you discover a new and successful way of advertising that brings in stronger results? Almost definitely!

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Source: ezinearticles.com

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Mastering the Process to Build Your Business Online

5 Steps to Mastering the Process to Build Your Business Online

I am confident to say that I feel that every single successful Network Marketer out there will agree with me that when you master the skills to develop a list of prospects and master the art of following up, you can make money in just about any program and with just about any product.
Wow, that was a long sentence and a powerful thought.

And it is very true.

You need to master the process

The process is the same whether you are selling widgets, marketing affiliate programs or building a network marketing company, the process is the same. Five simple steps to master. Five simple steps, when followee and acted on daily, will help you create a successful business online.

The Internet is a sea of distractions and it is very important that you do your best to stay focused on your goal and follow the 5 simple steps.

The 5 Steps

1. Build Your List
2. Invite Your New Prospects
3. Present Your Product
4. Sponsor New Members
5. Teach

1. Build your list

This is number one and most important in this entire process and there are a million and one ways to build your list. At EarthFriendlyBiz we show you exactly how to build your list and master the art of Follow-up. Anyone can master this art with our system and our training.

2. Invite your new prospects

It's vital that you invite people to look at your product or service, affiliate program or network marketing company. We call this Social Marketing and it's an art you need to master.

3. Present your product

You need eyes on your Product or Service, affiliate program or network marketing company. To do that, you need to present to those who say yes to your invitation. Again, this is all part of Social Marketing. Yes, you need to master this art.

4. Sponsor new members

If you want to generate a sale, you need to sponsor new members! This is the money making part of the process. You really need to master this art as well.

5. Teach

Find those who want to build and teach them what you have learned. This creates duplication and we call this leveraging. When you teach others to follow your process, you will see amazing growth in your business.

Online or offline this process is the same. Whether it's Products and Services, Affiliates or Network Marketing, you will find that the process is the same.

When you can master this process, you open all the doors of possibility. By mastering the process, you are teaching others to do the same.

Enjoy the journey to master the art of Social Marketing online

 

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Source: ezinearticles.com

Public Domain Riches Revealed

Have you ever looked all over the house for an item and then when you finally found it the item was right under your nose all along?

If you have ever wanted to market a product or to make money selling information products, without losing your savings or spending thousands of dollars, then public domain might be the answer to your prayers.

It's everywhere you look but do you know what to look for? Everyday you and thousands of others come across public domain information and products without even knowing it.
Striking it rich on your first attempt using public domain is un-likely however let me give you a couple of examples of well-known people who have built financial empires using public domain.

Walt Disney - Do you think all of those cute little characters that made him rich were from his own brilliant mind? Not a chance.
Uncle Walts' early day fortune was created after he discovered the Grimm Fairy Tales, that were loved by so many, had fallen into public domain.
Other than making a few changes and updating the characters along with some of their names he basically copied them and made billions of dollars in the process.

Television media mogul Ted Turner created "Turner Classic Movies" known as 'TCM' was basically public domain tv because most all of the movies broadcast were in the public domain.
People's love for classic movies brought them to his TV network while also making Ted a fortune selling advertising.

These two cases might be extreme examples however they are proof positive that public domain profits and fortunes are available for the taking.
There is little doubt that thousands of examples from regular everyday people like you, and even some large companies, would fill volumes with their success stories of public domain profits.
So, what exactly is public domain and how do you know if something falls within your rights to use it?

The precise answer requires more space than this introductory article however here is a basic and general overview.

Public domain is most often referred to anything that does not fall under copyright laws including works that are not eligible for copyright or where copyright has expired.
You may only use the works of another once it becomes public domain, without obtaining permission of the original copyright holder.

Below are examples of just some of the works in public domain you might have seen or come across before without even knowing it.
Posters, books, reports, photographs, movies, tv programs, audio recordings, music, plays, manuals, courses of many kinds and much more!
So what are the benefits of you using public domain information, or works, to create your own products?

Here are a few ideas to get your mind racing.
* Low start up cost
* Eliminate paying royalties to others
* Quickly test a market's viability without a large investment
* Save money testing a market before further development
* Low investment of time - time is money
* You keep 100% of the profits!
* No copyright fees
* Thousands of works already exist you can use starting today
* Prior success of works usually is an indicator of future success i.e.: Grimm Fairy Tales!
As you can see the possibilities of using public domain for profits are limited only by your imagination.
The question should not be "can I start a profitable business using public domain?" but rather..
Are YOU prepared to do so?

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Source: ezinearticles.com

Start Making Money - From Home!

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One of the most exciting things you will be able to do in life is figure out a way to branch out onto your own, as far as things go with making money and generating income in your own time; of course, this is something that a lot of people have a desire to do (after all, most people are not especially fond of the job at which they work - investing far more time than they would like to invest, all while making less money than they would like to make ), but most people fail to realize just how easy it can be to start toward success in this area. If you have been looking into ways to start making money from home, here are some things you will need to know in order to get started toward success!

1) It's all about the system: One of the most important things to do is to make sure you find a system that is going to work well for you; there are a lot of different systems out there for making money on your own, and not all of them are right for every individual - so before you simply jump into a system that has worked for others, take the time to look into it a bit more deeply, and make sure you feel confident this system will work well for you.

2) It does require work: One of the biggest mistakes people tend to make when trying to generate income on their own is assuming that they will be able to simply invest 30 minutes or an hour getting things set up, and will then be able to kick back, relax, and watch the money roll in; of course, if things were this easy, everyone would be doing it, so you need to realize that you are going to have to put in some work before you can reach a place where you are actually bringing in income with your online efforts.

3) It may require patience: Finally, be aware of the fact that while some people are able to begin generating big money in a short amount of time online, this is generally the exception, rather than the rule; for most people, it takes a while before things start to really take off - but the more time you continue to invest in this area, the closer you will come to that success you are trying to reach, so keep working, keep having patience, and keep expecting that success to come!

If you are wanting to make money on your own, it is time for you to come to the realization that this can be more than just a dream; it can, in fact, be a viable possibility - as long as you are finding the right system for you, and are taking the right approach!

Source: http://www.ezinearticle.com/



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A Step-By-Step Process To Online Marketing Success

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Marketing a company or a product online is such a tedious job for some people. While traditional marketing techniques such as hanging posters in a crowded place still work for some businesses, other enterprises take advantages the influence of internet. Before starting your online marketing campaign, it is necessary that you develop first a marketing plan that will lead your efforts to the right direction. Create a strategy that will improve the online presence and attract more audience to your website. Below is a step-by-step online marketing process:

Conduct A Thorough Research

Any business should conduct an intensive market research before starting a marketing campaign on different online portals. Learning the new technologies and methodologies is also necessary to get ahead of the tight competition in the online market. The market research usually concentrates on direct competitors and examines the competitor's marketing strategy. List down the names of your competitors in your chosen industry and take a close look on how they promote their companies and brands on the web. Take note of the affiliate marketing programs they are using, including the advertising schemes or any online offers they are bidding to consumers. Observe whether your competitors are implementing social media marketing and take the full advantage of YouTube, MySpace, Facebook or Twitter in promoting their company.

Create Your Website

Build a website that you can utilize for marketing and promoting your company and your brand. Before constructing a website that would represent your company to the web, it is essential that you pay heed to the effective strategies of your competitors. However, do not copy the web design of your competitors as it will not help differentiate yourself in the market. Keep in mind that uniqueness is important in creating a sound brand on the web. Pay close attention to the attributes of websites that you like. Moreover, evaluate the strengths and weaknesses of your competitor's website. Consider adopting their strengths of their web design and resolve the weak points of their design to come up with an outstanding website.

Develop A Marketing Strategy

Evaluate your list of strengths and weaknesses that you have identified in other websites. From this list, develop a marketing strategy that will promote your company or products. Let your target market know who you are, what you can offer to them and how will they benefit from your company. Consider implementing web marketing options such as building traffic, linking in forums and online communities, using keywords on your website, providing informative articles, creating online tutorials in video format or publishing a blog, where you can easily reach out and interact with your target clients. Employ the marketing strategy you know best suits your business needs.

Monitor and Analyze Progress

It is not enough that you plan and execute your marketing strategy. It is crucial that you monitor and analyze the progress of the implementation of your online marketing strategy to see whether it is really working for your business. Know where your website traffic originates and know whether this traffic comes from the links you have created across the web. The more quality traffic your website gets, the higher the chance your website will appear on the first page of search engines.

Source: www.ezinearticles.com


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