Keyword Optimization to Earn Money Online

Can you believe that you can earn money online by choosing the correct words you put in articles, newsletters and on your website? What's even more hard to believe is that this is nothing new to internet marketing, yet its one of the things people spend very little time perfecting. Keyword optimization can have a great affect on the amount of traffic you have, which ultimately leads to how much opportunity you have to earn money online.

People believe that if they make up a few keywords and optimize a few pages here and there, they will be able to climb quickly on the search engines. WRONG!! If you want to truly use keyword optimization to get to the top of search engines you have to research and know what you're doing. So where do you start?

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The first step to keyword optimization is obviously figuring out what keywords you will target. Go through your website and each individual page to see what the common theme is. As you scroll through your site write down words that stick out. Remember, if you want to earn money online you have to think like the consumer. When selecting your keywords, try and think about what customers are typing into the search engines to find your product.

When you make your list, it should be a fairly extensive list to give you options. This way you can go back and narrow your list down to exactly what you want. After you have your list you want to decide on what to use for your keyword optimization. To have the best shot at success it is wise to go with less common phrases.

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The reason for this is because targeting phrases such as "gambling" or "sports" are extremely competitive and difficult to get to the top of the search engine. If you make the keyword more specific such as "gambling at home" or "gambling online," you have a better opportunity of getting to the top.

After you have come up with a promising list, you want to research for stats. Visit Overture's keyword suggestion tool and type in the keywords you have come up with. This tool will tell you how many times each keyword has been searched on Overture over the last month to give you a general idea of how popular your keywords are. Another website that is perhaps more accurate is WordTracker, but it does inquire a fee to use.

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The steps listed above should help you create and modify a keyword optimization list that is efficient. The whole goal in this entire process is generating more traffic through the search engines, which will in turn earn money online for your business. It is a simple process that can make a world of a difference in your traffic volume and revenue -http://www.homeprofitsonline.com

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How to make a search engine friendly web site?

Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below.

1. Research keywords - Before you start to build your web site you should research your keywords or your site may get hurt in the short term. Use the keyword research tool, use Overture to research the most popular keywords that are related to your site. Overture will show you how much traffic each keyword has got in the past 30 days.

2. Create a list of about 50 to 100 keywords that you can include within your web pages. After having completed the above research, you should have found the keywords that were searched on most frequently, but few competing sites.

3. Write a paragraph of at least 250, but better with 500 words of text for the top of each web page. Put your keywords within this text, but be careful because you could repeat your keywords to much and make sure the paragraph makes sense with all those keywords, remember visitors are more important then the search engines.

4. Optimize meta tags - Meta tags have lost there touch with most search engines, but they still help! The most important meta tags are the keyword and description meta tags. Include your keywords within each of these meta tags. Your keyword meta tag should include the most frequently used keywords contained within your web page, but keep it short to about 10 to 15.

5. Title Tag - The title tag is one of the most powerful on-site SEO at your disposal, so use it wisely. Put your most important keyword in the title close to the beginning as possible, keep it short and to the point.

7. Optimize your site size - Too many images or very large images on your web page will slow down your server and cause slow loading times for your site. Slice large images into smaller pieces with a graphic editors. Also to long of pages and to much text will do the same.

8. Find backward links - Web sites that link to yours raise your link popularity. Search for web sites that are compatible with yours. Write articles that are related to your site.

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Source: ezinearticles.com

Keyword Research And Analysis

Keyword research and analysis is one of the most fundamental components of search engine marketing. If you want your website to rank high in the major search engines, keyword research and analysis is utmost important.

Without doing the proper keyword research and analysis before starting a new website will doom your website to failure. By targeting the wrong keyword phrases, your online business is doomed to fail from the very start.

So How Do You Do Keyword Research And Analysis?

Keyword Research all starts with a keyword or keyword phrase that describe your website or business online. From there, you need to expand on the keyword to get a list of related keywords. At this point, the more the better.

It is important the list of keywords you come up with are those keywords people are typing in the search engines. You want a list of keywords that match what people are searching for in the search engines. Most keyword research tools will provide you with data for each keyword you choose such as how many people search for that keyword each month.

Once you compiled the list of keywords, it's time to do keyword analysis. For this, you need to know another key piece of data. The competition. It means for a given keyword, how many other websites have the same keyword phrases on your webpage.

Usually, if a webpage is "optimized" for high search engine ranking, the keyword phrase will appear in the title page at least. Other things can include the keyword phrase in the h1 heading and in the first and last paragraph of the webpage.

So if you want the search the competition for a given keyword, all you need to do is type in the keyword in quotes into google, yahoo and MSN and you will know roughly the amount of competition.

Most modern keyword tools will automatically determine the competition for each keyword for you.
One basic principle in search engine marketing always applies for me. It is always easier to reach number one for a keyword which has less competition than to compete against millions of webpages.

As you can see, keyword research and analysis can be tedious and time consuming. Luckily most modern keyword research tools can do the same thing a lot faster.

Source: ezinearticles.com

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