Link Exchanges

Let's face it. Getting webmasters to link to your site is difficult.

But a good linking strategy is necessary to build link popularity - a measure of the popularity of a website based on the number of other website's linking to it. And at the same time it has become very difficult to compete on the internet with websites that have 1000s of backlinks, sites that have their carefully chosen anchor text firmly in place.

So let's do the math. If you as a webmaster were to gain one new link to your site every day for one year you would only have 365 backlinks. Even with a more optimistic 2 links a day we are still only talking about 730 links. They may seem like a lot but in the real world of the internet and depending on the keywords you are competing for, you may need hundreds or even thousands more.

Why? Because link popularity is the ultimate tool in achieving ranking. Link popularity is measured by the number and quality of inbound links to your site. The more you increase the link popularity of your web site, the probability of maintaining a higher search engine position for a longer period of time becomes more likely. Inbound links help to attain high search engine rankings for your web site, while producing traffic from visitors clicking through on the links themselves.

So you have a dilemma. You need hundreds maybe even thousands of inbound links to your site. But how can one individual possibly achieve this goal given the numbers of backlinks needed and the hours it takes to accomplish such a task?

There is only one solution. A link exchange. The only effective way to get the sheer amount of backlinks needed to compete is to coop with other webmasters in a large group and share the wealth of pages that is owned by the group. It is similar to risk management. You utilized the power of large numbers of people.

Link exchanges are sites that bring webmasters together to cooperate in the exchange of links for the benefit building both pagerank and link popularity. They are commonly used to gain link popularity which will increase ranking in search engines like Yahoo! or Google. Both of these engines use link popularity as a factor in calculating web pages ranking in the search engine results. One such link exchange, http://www.digitalpoint.com/, is just one of the many sites that will help you accomplish your inbound link goals.

Be very careful to choose the correct anchor text when signing up to a link exchange. Anchor text is the text within the hyperlink. The major search engines look carefully at this text to help determine what your page is about. For example if there are 1000 pages linking to yours with the words "buy a car" then you will likely do very well when someone uses the search phrase "buy a car". Simple huh?

An example of the power of anchor text is what is known as a "Google bomb". If enough sites link to a specific website with the same anchor text then that site will rank well for that term regardless of whether the keywords are even found on the page.

Remember to let the other webmasters painstakingly search out the individual reciprocal linking partners while you and I harness the power of large numbers of webmasters by using a link exchange.

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Source: ezinearticles.com

How to make a search engine friendly web site?

Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below.

1. Research keywords - Before you start to build your web site you should research your keywords or your site may get hurt in the short term. Use the keyword research tool, use Overture to research the most popular keywords that are related to your site. Overture will show you how much traffic each keyword has got in the past 30 days.

2. Create a list of about 50 to 100 keywords that you can include within your web pages. After having completed the above research, you should have found the keywords that were searched on most frequently, but few competing sites.

3. Write a paragraph of at least 250, but better with 500 words of text for the top of each web page. Put your keywords within this text, but be careful because you could repeat your keywords to much and make sure the paragraph makes sense with all those keywords, remember visitors are more important then the search engines.

4. Optimize meta tags - Meta tags have lost there touch with most search engines, but they still help! The most important meta tags are the keyword and description meta tags. Include your keywords within each of these meta tags. Your keyword meta tag should include the most frequently used keywords contained within your web page, but keep it short to about 10 to 15.

5. Title Tag - The title tag is one of the most powerful on-site SEO at your disposal, so use it wisely. Put your most important keyword in the title close to the beginning as possible, keep it short and to the point.

7. Optimize your site size - Too many images or very large images on your web page will slow down your server and cause slow loading times for your site. Slice large images into smaller pieces with a graphic editors. Also to long of pages and to much text will do the same.

8. Find backward links - Web sites that link to yours raise your link popularity. Search for web sites that are compatible with yours. Write articles that are related to your site.

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Source: ezinearticles.com

How To Appear in Google's Local Search Results

Google doesn't only exist at http://google.com/ - Google also has local versions,  such as http://google.ca/, http://google.com.au/ and http://google.co.uk/. Each of these has a selection below the query entry field that allows the user to select either 'search the web' or 'search pages from '. If the visitor selects 'search pages from ' they will only see results which Google judges as being local to the country in question.

Many webmasters are unaware of what is required to be listed as being "from" their own country. This article discusses what you need to know to have your site appear in a Google Local search results page. When Google tries to determine whether your site is appropriate for each of these country-specific search results, it will firstly examine the TLD of your domain name. For example if you have a site called mysite.co.in, then you will appear when a searcher queries at google.co.in for Indian results.

If you don't pass this test, Google will give you a second chance and look at the physical location of where your site is hosted. For example, a site hosted in Canada will appear to be a Canadian site to Google and will appear in the results set for a query on google.ca for Canadian pages. (Its actually a little more complicated than that; it depends on the location of the company that owns the IP address used for hosting your site. But 90% of the time the location matches the ownership, so the above description is an adequate approximation.)

So, when I am asked the question 'why doesn't my site appear in the Google results for my country?' I answer by first asking if the domain name has a local TLD and then if they are hosted in their country. If the answer to both is 'no' then I explain they need to either buy a local domain name or move their hosting and then (after a delay while Google 'notices') they will appear in the desired result set.

Note that the major exception to this is the US - while Google has the .us domain name, it diverts to the general google.com site, so there is no way for US residents to use Google to find local sites.

Getting your website to appear in the local search results as well as the general Google results isn't hard, but you do have to know what you are doing.

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Source: ezinearticles.com