8 Tips on Creating an Effective Banner for Your Business Advertising

Banners are constructed by images, Text, JavaScript and multimedia objects (flash, shockwave etc). On clicking the banner, the visitor is directed to the website for which the advertisement is placed. Banner design needs lots of research and attractive content to get the visitor to act on seeing it. Below are 8 tips on how to make an effective banner design for your business advertising:

1. Headline: Before designing your banner spend some time to create an effective
headline; something that encourages viewer to click on the banner. Headline should be small and appealing.

2. Related Content: Ensure that content displayed on your banner is related to services or products you are offering on your site. Be specific; users may click on the banner but may not buy anything from your online store, if they do not find for what they are searching. Give them what they are looking for, to get better sales.

3. Use your Logo and URL: If your motive is to promote your brand name then include both logo and website address in your banner. Make sure that you don't take the visitor attention off the headline while mentioning your website and its URL. Keep your logo small and use small text to display website address.

4. Use the word "free" or "click here" in your banner: Use of "free" or "click here" word in your banner design can increase CTR (click through ratio). Human nature makes a person to check out anything that is for free. If you are giving something free on your web shopping store, then add a line which highlights it.

             

5. File size: banner is displayed on webpage when it loads on viewer's web browser. It should load fast and before the visitor moves on to the next page. Short web banner file size increases the loading speed of the banner when user opens the web page. It is advisable to keep file size as small as possible. To reduce file size minimize the use of animations and heavy pictures in your banner.

6. Colors and Fonts: Instead of using black and white color use bright colors for your banner design. Use colors that represent your business and match with webpage on which banner is placed. Use font types that improve the readability of banner.

7. Professional Design: Get a professional look for your banner. If you cannot do it yourself, hire a professional banner designer to create a quality banner. Remember a good banner can make your day and a bad one can create a negative impact about your company image on the visitors.

8. Time: most of the internet users spend less than 10 seconds at the top portion of the website. This time is crucial and you have to convey your message within this time.

Thanks for Reading

Do Good Business Make More Money

All the Best

CB passive Income and affiliate marketing

This “simple to follow” model has been very profitable for me but the truth is, it’s unlikely that a newbie can pull this off successfully. Even an intermediate internet marketer would struggle.
Why? Well…

• It’s not easy to create a top notch web page that can convert subscribers very well. Also, putting the effort to continue testing it for improvement is tough
• It’s not easy to come up with an attractive but free offer that can entice the visitor to subscribe. Our “secret web page” is converting subscribers at almost a 50% conversion rate!
• Newbies do not have any proven credibility in the internet marketing niche, therefore, it’s very hard to “command” any attention from visitors and subscribers
• Unless the Newbie is in the market long enough, he or she wouldn’t know what products to promote or how to promote them effectively!
• Most newbies don’t have the technical software and know-how to get started – domain name, hosting, an auto-responder and so on. Not to mention, all of these can be quite overwhelming to understand.
• Many simply do not have the time to create a membership program and be able to continually add content inside it. Without ongoing content, you’ll lose the subscribers quickly.
• They would also need to be true masters of email marketing because the fact is, the money is really made by SENDING CAREFULLY CRAFTED EMAILS.
• Despite what the Gurus have been pitching before, it’s not entirely true that there is zero cost to start a solid internet business. There are costs involved… especially with hiring designers, writers, etc!
• When a newbie gets started, he or she needs a coach for guidance and advice
• But the most complex matter of all is structuring a SYSTEM that can be highly profitable going forward. for more.
  
  Thanks for Reading
  Do Good Business Make More Money
  All the Best 
  Source: ezinearticles.com