8 Super Tips on Creating an Effective Banner for Your Business Advertising

Banners are constructed by images, Text, JavaScript and multimedia objects (flash, shockwave etc). On clicking the banner, the visitor is directed to the website for which the advertisement is placed. Banner design needs lots of research and attractive content to get the visitor to act on seeing it. Below are 8 tips on how to make an effective banner design for your business advertising:

1. Headline: Before designing your banner spend some time to create an effective 
headline; something that encourages viewer to click on the banner. Headline should be small and appealing.

2. Related Content: Ensure that content displayed on your banner is related to services or products you are offering on your site. Be specific; users may click on the banner but may not buy anything from your online store, if they do not find for what they are searching. Give them what they are looking for, to get better sales.

3. Use your Logo and URL: If your motive is to promote your brand name then include both logo and website address in your banner. Make sure that you don't take the visitor attention off the headline while mentioning your website and its URL. Keep your logo small and use small text to display website address.

4. Use the word "free" or "click here" in your banner: Use of "free" or "click here" word in your banner design can increase CTR (click through ratio). Human nature makes a person to check out anything that is for free. If you are giving something free on your web shopping store, then add a line which highlights it.

5. File size: banner is displayed on webpage when it loads on viewer's web browser. It should load fast and before the visitor moves on to the next page. Short web banner file size increases the loading speed of the banner when user opens the web page. It is advisable to keep file size as small as possible. To reduce file size minimize the use of animations and heavy pictures in your banner.

6. Colors and Fonts: Instead of using black and white color use bright colors for your banner design. Use colors that represent your business and match with webpage on which banner is placed. Use font types that improve the readability of banner.

7. Professional Design: Get a professional look for your banner. If you cannot do it yourself, hire a professional banner designer to create a quality banner. Remember a good banner can make your day and a bad one can create a negative impact about your company image on the visitors.

8. Time: most of the internet users spend less than 10 seconds at the top portion of the 
website. This time is crucial and you have to convey your message within this time.

Catherine is an experienced logo designer who has been working in the industry for over 10 years, she has designed literally thousands of logos and is known for her ability to catch the client's vision and turn it into art: cheap logo design [http://www.logosamurai.com]

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List Building: Free Stuff

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We've all hear about, read about or even been subjected to some of the amazing 'free' offers on the web. You know the kind where they offer an all expense paid trip to the Caribbean - all you have to do is click the link. You can get caught in an endless maze of offers and promises. In the end you click away from the site because you realize you rarely get anything for free and this tactic requires recruiting and an ultimate purchase from someone - and then the endless stream of emails begin to arrive.

This tactic has had an amazing impact on list building. entrepreneurs have found thousands of unsuspecting subscribers through the use of this tactic.

While we may not like the offer of a free lunch that really carries a significant price tag, there is a way for the average online business to use free gifts to build their lists.

For instance, if you have an online potpourri shop you could provide a form your customers can fill out to receive a free sample of one of your potpourri scents. In this scenario they provide their name as well as a physical and email address.

If you make sure the 'FREE' section indicates there is no cost or obligation you will likely receive several requests for whatever free product sample you are offering and you have added names to your list in a way that may be more cost effective than other means.

This same concept is being used effectively when customers wish to access exclusive information. If you can provide a compelling body of information in the form of a report of ebook you might make it available to site membership. The proviso would be that the membership is free. Many will sign up for the information and assist you in your list building objectives.

The same concept can be applied to downloads of specific site only information, screensavers, video and audio. Each of these signups can further your ability to grow your list for additional marketing strategies.

 In spite of the fact that consumers have been burned by 'free' gifts there are still many who are willing to see if there really are free gifts to be had. When you can prove that there really is value in exchange for their contact information they may find a level of trust that has them coming back for more.

The client always wants to know his or her needs are being taken seriously, be sure to treat those customers with the respect they deserve. The results may amaze and astound.

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Source: ezinearticles.com

List Building: Signing Bonus

When you implement the strategy of list building into your website design you are likely to find that customers can be highly motivated to provide their email addresses if they can gain a comfort level in the information, products or services you offer.

Maximize Affiliation

Many entrepreneurs may become affiliates for complimentary products or services. This can give your site a 'full-service' feel that may appeal to many of your potential clients.

The downside is when that potential customer immediately gravitates toward an affiliate link. Your potential client basically used your site as a portal to an off-site business.

You can level the playing field by having the link send the visitor to a 'squeeze page' first. This page allows you the best chance to capture their email address by encouraging them to sign up for an ezine you produce or select a free download of an industry related product or information. Once the client submits their email address they are passed on to the affiliate. In this scenario you receive their email address and the potential of residual income if they indeed make a purchase from the business you have listed as an affiliate.

Articles

Informational articles are becoming one of the best marketing tools on the web, but did you know they could also be a consistent source of list building opportunities?

Many articles on the web will provide links to other portions of the website, but if you don't have a subscribers link to a newsletter or ezine you are missing out on an incredibly powerful list building technique.

A simple "Sign up for our newsletter" link may result in more additions to your database than you would have thought possible.

The reason this is true is if your online information is good the visitor may not want to miss out on the possibility of additional information from your firm. The articles you supply have the ability to instill the trust factor your client needs to consider you a solid alternative for ecommerce.

Signing Bonus

Every time you can provide a signing bonus you will likely encourage the rapid growth of your email distribution list. It's true, many individuals will sign up if they believe it is in their best interest, but there are so many free offers available many site visitors may be looking for what you will offer them for signing up. You might even provide a list of freebies for signing up or accepting a free membership.

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Source: ezinearticles.com

List Building 101

The process of list building may best be defined as a worldwide Rolodex. You have information to share, but it's hard to let people know about it if your 'Rolodex' is empty.

List building is the process of gathering email addresses for the purpose of sending information, offers and other marketing information to clients and potential customers.

It might be tempting to gather all the email addresses you have in your email account and place them on a list to receive your information. You might also think that purchasing an email list from an online source might help you build your list, but there is a much greater likelihood that you will be reported as a spammer if the recipients don't know you and isn't thrilled to receive email from you.

Building an organic list can take time, but you stand a better chance of actually connecting with a receptive audience.

You may find that list building is best achieved by providing site visitors with information gathering forms. An autoreponder can often manage the automated distribution of the information they seek, but the customer information is gathered and can be used to invite them to participate in redeeming money saving offers from you. Some forms include an 'already highlighted' box that indicates the individual wishes to receive future e-offers. The premise behind this is many customers do not look at every field in the form and may not uncheck the box when submitting their information.

No matter the method you use to gather names in your list building process make sure to honor requests to unsubscribe. If you manage the list manually make sure to remove the name quickly or risk a report of spam.

One way to grow your list is to make sure the information you deliver is targeted, above average and something the client will look forward to receiving. The content could be information or it could be a simple sales flyer, but by staying on target you will be more likely to connect with your client.

Don't abuse your list by sending them a significant volume of email. Carefully plan each mailing and make sure it is strongly related to your core objectives. If you send too much - too often you may be perceived as only slightly better than those incredibly annoying forwards that we all delete from our email files.

List building is a proven method of devising solid contacts for online marketing, but make sure to avoid spamming techniques - the reputation of your online firm may be at stake.-http://www.buildagreatsite.com/

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Source: ezinearticles.com