Banners are constructed by images, Text,
JavaScript and multimedia objects (flash, shockwave etc). On clicking the
banner, the visitor is directed to the website for which the advertisement is
placed. Banner design needs lots of research and attractive content to get the
visitor to act on seeing it. Below are 8 tips on how to make an effective
banner design for your business advertising:
1. Headline: Before designing your banner
spend some time to create an effective
headline; something that encourages viewer to click on the banner. Headline should be small and appealing.
headline; something that encourages viewer to click on the banner. Headline should be small and appealing.
2. Related Content: Ensure that content
displayed on your banner is related to services or products you are offering on
your site. Be specific; users may click on the banner but may not buy anything
from your online store, if they do not find for what they are searching. Give
them what they are looking for, to get better sales.
3. Use your Logo and URL: If your motive is to
promote your brand name then include both logo and website address in your
banner. Make sure that you don't take the visitor attention off the headline
while mentioning your website and its URL. Keep your logo small and use small
text to display website address.
4. Use the word "free" or
"click here" in your banner: Use of "free" or "click
here" word in your banner design can increase CTR (click through ratio).
Human nature makes a person to check out anything that is for free. If you are
giving something free on your web shopping store, then add a line which
highlights it.
5. File size: banner is displayed on webpage
when it loads on viewer's web browser. It should load fast and before the
visitor moves on to the next page. Short web banner file size increases the loading
speed of the banner when user opens the web page. It is advisable to keep file
size as small as possible. To reduce file size minimize the use of animations
and heavy pictures in your banner.
6. Colors and Fonts: Instead of using black
and white color use bright colors for your banner design. Use colors that
represent your business and match with webpage on which banner is placed. Use
font types that improve the readability of banner.
7. Professional Design: Get a professional
look for your banner. If you cannot do it yourself, hire a professional banner
designer to create a quality banner. Remember a good banner can make your day
and a bad one can create a negative impact about your company image on the
visitors.
8. Time: most of the internet users spend less
than 10 seconds at the top portion of the
website. This time is crucial and you have to convey your message within this time.
website. This time is crucial and you have to convey your message within this time.
Catherine is an experienced logo designer who
has been working in the industry for over 10 years, she has designed literally
thousands of logos and is known for her ability to catch the client's vision
and turn it into art: cheap logo design [http://www.logosamurai.com]
Article ByBy Catherine Perry Do you need a cheap logo design
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