1. Hunt for Catchy Domain
Names and Get a Quality Paid Host
You probably have a domain name
already, but you might consider getting new ones for different sections of your
website or for different target markets. Gone are the days when it used to cost
$50 to register a .com and most people can afford to have several domain names.
Nameboy is a fabulous free tool to find available names. However, don't
register your domain names with Nameboy: they are expensive. Instead, we
recommend you use this registrar who charge half the amount.
If you are using a free web host,
then ditch it - their intrusive advertising will stop people returning to your
site and most directories will not list it. Spend some time at Webhosting Talk,
which is world's number one forum for webhosting. There are literally thousands
of hosts out there, so it can be an arduous process finding a reliable one
which will provide a good level of service. The one we use for most of our
sites is here.
2. Put All your Energy into
Creating the Best Website Possible
Now its time to create your site
or, if you have one already, make it even better! If you need a user-friendly
yet advanced HTML editor, we would recommend 1st Page 2000. It is 100% free and
far easier to use than the likes of Dreamweaver. Try to make your website look
as impressive as possible: it is worth burning the midnight oil to make it look
just perfect. We can't stress how important it is to have a
professional-looking logo; most webmasters underestimate their significance. In
this day and age, image is everything and a jaw-dropping logo will impress
potential advertisers. If need be, pay for a graphic designer to create one for
you.
3. Write Unique Meta-Tags for
Each Page of Your Site
Although meta-tags are no longer
as important as they used to be, with search engines like Google and Yahoo no
longer using them, it is worth the effort to create unique meta-tags for each and
every page of your site. That way you will receive multiple listings in the
search engines. An invaluable free meta-tags generator can be found here.
4. Do Some Market Testing and
Then Tweak the Site if Necessary
When you have finished your
website, ask your friends to surf around it and get their feedback. Big
businesses spend billions of dollars on getting consumer feedback on their
products and services, but by asking family and friends, you can gain an
invaluable insight into how other people will perceive your site for free. You
can also ask other webmasters for suggestions on how to improve your site on
one of the many forums such as SitePoint or IHelpYou
5. Submit Your Site to the
Search Engines
Now comes the fun part. You can
either submit your site to the major search engines manually or, to save time,
use a submission tool. There are lots of companies which will try to rip you
off by asking you to pay to use their submission service, but there's no need
to pay a penny. We have spent hours surfing the net to find the best free
submission tools for you!If you are pushed for time, you can use either
this or this service which will
submit details of your site to various top and middle-ranking search engines.
However, we would strongly urge you to spend an afternoon using the excellent SelfPromotion.com to let
scores of search engines and directories know about your new fangled creation.
A word of caution: never ever use your real email address to make site
submissions. Despite what they claim, many of the search engines, particularly
the smaller ones, sell the email addresses of webmasters who submit sites to
them and you will start receiving more and more spam. Make up your email
address or open a new Gmail or Yahoo Mail account and use that when submitting.
6. Don't Forget to Submit Your
Site to Directories
The most important directory to
submit your site to is Dmoz which syndicates its content to thousands of other
portals. Read the instructions about how to submit your site carefully. Yahoo's
directory used to be equally significant, but we don't think it's worth the
investment any more. Yahoo now gives prominence to its pay-per-click listings
and being in their directory will not pull enough traffic to most sites to
justify the cost. Yahoo charges an exhorbitant annual fee for a site to be
listed in its directory. Alongside Dmoz, don't forget to submit your
new-fangled creation to niche directories in your field and in your
geographical region. The more links you have to your site, the greater your
link popularity and the higher your site will feature in King of Search
Engines, Google!
7. Also Consider Pay-Per-Click
Search Engines
Free search engine traffic is
great, but sometimes it takes months to properly optimize and tweak your web
pages until those pages show up high enough in the rankings to do you any good.
PPC Search Engines are based on the premise that you, the web site owner or
affiliate program promoter, pay a fee to have your site/product listed before
others. You can end up paying a considerable amount of money for PPC listings
in search engines, but it can provide a valuable source of targeted traffic if
you play the game with caution and guile.
Make sure you do your research
first to choose the most cost-effective PPC search engines for you. If you do a
search at
Webmaster World, for instance,
you will discover that many webmasters who paid for listings at Enhance
Interactive have considered it a complete waste of money as it partners with
poor quality search engines. Other PPC search engines we suggest you avoid are
Xuppa (awkward to navigate, poor customer support), Brainfox (terrible control
panel) and the European PPC search provider Espotting (very high minimum bid).
A couple of PPC search engines we have had a good experience with are this one
and this one
8. Optimising Pay-Per-Click
Marketing Campaigns
A good way to create a collection
of keywords for PPC advertising is to view the source on competing websites.
You may do this with as many sites as you want, create as large a collection as
possible. Here are some other useful tools to dig for keywords to add to your
PPC campaigns: Overture USA
and Overture UK
toolboxes shows both keywords and traffic; 7Search's and Google's are equally
good.Patiently build a large collection of search terms. If you only use 20-30
"good" keywords you have to bid high on them and the traffic will be
expensive. But if you use hundreds of words you can receive an equal amount of
traffic without having to bid high amounts. Also don't forget the landing page
people first see when they click on your PPC link must be optimised to generate
the sale, sign-up or whatever your aim is.
9. Banner exchanges are a Brilliant Way to
Build Your Brand and Traffic
Banner exchanges will allow
you to spread the word about your site on thousands of others at no cost. If
haven't got a banner, there are hundreds of excellent free-to-use templates at
AAA Banners. We have tried over 100 banner exchanges over the years, but most
of them seem to be run by amateur webmasters from their bedrooms and, as time
progresses and their interest in the project wanes, the level of service
deteriorates. The most professional banner exchange we have ever come across is
this one. We receive hundreds of visitors from them every day. If you decide to
give them a go, spend time getting to learn how to target your banner(s). That
way they will only appear on sites in your category and you receive more
traffic back to your site.
10. And Finally, the $$$s...
It's only when you have finished
promoting your site that you should consider adding prominent advertising to
it. If, say, you have in-your-face affiliate links from the start, directories
are more likely to reject your site. Therefore wait until your site has been
included in directories, accepted by PPC search engines and banner exchanges,
before adding banners and text links to the top of your pages.
When looking for merchants to
promote, avoid the ones that merely pay a one-off lead or sales commission.
Most of the wealthiest people in society can enjoy a high standard of living
because they have residual income streams: they don't work 100 hours a week to
pay for their Mercedes cars. Therefore look for stores that pay you commission
for each and every purchase a customer you send to them makes - even if it is
years down the line. Visit Azam.biz's directory for the best companies to
consider partnering with.
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Thanks for Reading
Do Good Business Make More
Money
All the Best
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