Point Click System-100% Free Turnkey System to make Multiple Streams of Income Online!
CLICK to open ----> http://bit.ly/1ORbMU9!
It is a proven fact in marketing that you will
continue to buy over and over again from people and companies that you know,
like and trust. Yet 95% of all internet marketers fail when it comes to eBay.
Most are looking for the fast buck. They have completely miss the opportunity
to use eBay as a lead generation tool. They miss the opportunity to create a
list of people that will be willing to consume your products over and over
again.
Lead generation on eBay can be accomplished in
several ways. The most popular way is by using the self liquidating ad. A self
liquidating ad is one that pays for itself. In other words your customer
directly pays your advertising costs. They purchase from you, some form of
advertising.
Let me give you an example of a self liquidating
advertisement. Recently I saw in a magazine an ad for a pair of sunglasses. The
ad claimed that the sunglasses were free you just had to pay the shipping and
handling costs. My guess is that the advertiser probably wasn't making much if
any money on the sunglasses. But they also weren't losing any money. The
shipping and handling most likely covered their actual costs. What they really
wanted was something far more valuable - your contact information and your
"permission" to market to you. In other words they are looking for
qualified prospects - prospects that are interested in the products and
services they are selling.
Once a company has your contact information and
"permission" to market to you, they will begin to establish a
relationship. They will do this in a variety of ways including sending you ads
for other product and services you may be interested in. Over time most
customers will be worth many times more than their initial purchase.
Since eBay is purely commerce site it is a
perfect place to do a self liquidating ad. Let's look at an extreme example.
Let's pretend that you own a car dealership that only sells high end cars. We
will assume that your average car sells for $65,000. One way you could use a
lead generation self liquidating ad would be by "selling" a special
report. For example you could sell a report on eBay entitled "18 Ways to
Drive the Car of Your Dreams for Less Than the Cost of a Yugo".
Do you think a report like that would get some
attention? You bet it would. The report is really nothing more than an
advertisement for you. Of course you would have to write a report that had real
content and offered up ways for the consumer to really do as the title
suggests. A report like this however, would cost you literally nothing to
produce - except your time - and there would be no overhead, no inventory, and
no headaches.
Since this report would be nearly all profit you
could set a low "Buy It Now" price ($4.97) to attract a huge number
of prospects. The revenue generated would easily offset the eBay's seller fees.
In the report you could suggest several real ways
for people to drive a luxury car for little money. You could also list in the
report a resource for them to research. The resource you suggest would of
course be your car dealership.
The report did not cost you anything to produce
or sell and it fully paid for itself with each person that ordered. The person
buying the report is more likely interested in what you have to offer and are
therefore partially qualified. Anybody that contacts you after reading the
report is a fully qualified prospect and should be marketed to aggressively.
Once you have their name and contact information
you could send them a weekly "hot sheet" of cars that you are trying
to sell. Once they purchase you could then sell them accessories and branded
clothing. If they were close to your shop you could sell them on servicing. And
the list goes on and on.
If you study eBay there very few people using it
as a lead generation tool. Yet lead generation and specifically
self-liquidating advertising is a proven winner. Almost every type of business
can benefit from lead generation advertising. If done correctly lead generation
advertising can actually become another source of revenue for your company.
Special reports are one excellent low cost lead generation tool that you can
use. Look at eBay as more than just a fast buck. Look to eBay as a way to
create long term clients. eBay if worked properly can be your best source of
fresh leads and can really explode your sales.
Source: ezinearticles.com
Point Click System-100% Free Turnkey System to make Multiple Streams of
Income Online!
CLICK to open ----> http://bit.ly/1ORbMU9!
Thanks for Reading
Do Good Business Make More
Money
All the Best
Aftab
No comments:
Post a Comment